Media and Entertainment Software Development Services

We provide media and entertainment software development services, helping businesses achieve better audience engagement and higher efficiency in operations and find new revenue streams. Content production, management, distribution and monetization — we offer software solutions that can fuel any aspect of your organization’s processes.

Our clients span across a variety of media and entertainment organizations, including service providers, digital advertisers, media content production and streaming services, MSOs/MVPDs, news portals and more.

Get Better Digital Strategy Results with Robust Media and Entertainment Software Development

High-Performance Software

Our experts leverage workload optimization techniques to develop a streaming software that is high-load, fault-tolerant and fast performing. We guarantee that your software will be bulletproof against high traffic spikes and high database load, while it works fast and efficiently under any conditions.

Security and Protection of Content

We implement a variety of solutions to protect your media content from piracy and DDoS attacks, such as digital rights management and encryption. Our software also complies with PCI-DSS, PA-DSS and SOX security standards to protect monetary transactions and customers’ payments.

Content Delivery Across All Platforms and Screens

From using encoding and transcoding tools, such as FFmpeg and Amazon Elastic Transcoder to ensuring compatibility with the necessary media streaming standards, we take care of the technology behind smooth content delivery on any device and bandwidth.

Multichannel and Omnichannel Content Distribution

Expand your audience by utilizing omnichannel and multichannel distribution for both static and dynamic content. Our software development for the media and entertainment industry allows you to distribute content across a diversity of channels, including media streaming devices, IoT endpoints, and others.

Engagement Monitoring and Analytics

We build robust reporting engines so you can see at a glance which content is performing and how users are becoming engaged with your content. This enables you to make well-informed and data-driven marketing, production, and investment decisions.

Innovative Technologies

Second-screen and multi-screen apps, interactive web portals and apps, 360-degree integration, 3D and XR solutions — you can choose from a pool of trendy technologies to create a personalized experience for your audience.

Why *instinctools

Increase speed to market


development cost


Assure information security


Get high-quality software


Scale team up and down


Software Solutions for Powerful Streaming Capabilities

Our company’s expertise in entertainment app development allows us to create solutions with fast and smooth audio and video streaming. We provide software services for sports and game streaming, TV broadcast and other entertainment industries, specializing in:

  • OTT software development
  • Custom live streaming services
  • On-demand and broadcast media streaming solutions
  • Music streaming app development
  • VOD solutions
  • And more

VOD and Live Video Streaming App Development

Video Streaming

Utilize our company’s experience in media and entertainment software development to implement cutting-edge video streaming solutions, such as virtual sets, web streams and multi-camera operations. We create software based on such high latency protocols as WebRTC, RTMP and HLS, allowing for the fast and high-quality streaming of your content.


We offer VoD application development services for every aspect of VoD operations, including uploading, transcoding, video management, distribution and monetization. By implementing such technologies as adaptive bitrate streaming and transcoding, we aim to create the most comfortable viewing experience with little or no buffering, regardless of connection speed.

TV Application Development

We partner with media and entertainment companies on TV app development projects, with the objective to create a rich and comfortable experience for users. Leverage our expertise in software solutions for a variety of devices, including smart TVs and STBs, to achieve smooth and fast streaming and better audience engagement. From handling TV hardware and managing TV controllers to creating layouts and navigation, we cover all the technological processes related to TV app development.

Audio and Music Streaming

Whether you want a music and streaming app, music store or music storage software, we’ve got you covered. By implementing such features as audio library management and unlimited storage capacity, we make sure that our software development addresses your business goals precisely.

Fill the gap with dedicated Media software

What our clients say

Patrick Reich
Co-Founder & CEO

The expectations for the quality of the initial product were very high. I think *instinctools did a great job ensuring those expectations are met. We met the developers we were going to be working with and it quickly became apparent that they are very qualified and were able to deliver the vision that we had from our side for the product. They clearly told us what they were going to do, and if there were questions or problems along the way, they clarified them really quickly thanks to transparent communication.

Dimitri Popolov
Research Data and Systems Manager

We had a tight delivery deadline and *instinctools has been able to find another developer and assign him to our project from one day to another. And we’ve been able to successfully deliver this project. When the partner is good, things are just getting done. And that was the case with *instinctools.

Matti Vesterinen
Solution Development Manager

The quality has been good. It’s been on the expected level: things come on time, we have a good visibility on the things that *instinctools developers are doing and performing for us, communication is good. Wherever we see that we need some more exra resources, we have found *instinctools to be a good partner in helping us out on those areas.

Tim Rosenberger
Director, Global R&D

I’ve been impressed by the available skillset, tthe flexibility to ramp up resources quickly, and the scalability to extend development teams on short notice. I look forward to continue collaboration with *instinctools and their contribution to our projects.

Richard Lohwasser
Co-Founder & CEO

People at *instinctools are quite tech heads, which I like. They have used very advanced libraries, advanced techniques, advanced coding paradigms. So the advantage is that we get reusable code, that we get well-testable code, we get well-maintained code.

Dr. Jonas Block
Product Owner

The *instinctools team exhibits the flexibility and professionality required for young companies. You can rely on their tested structures and processes that integrate nicely with your internal workflows. Being able to grow your team quickly with experienced professionals that start delivering value immediately and without a long interview process is a huge help. And personally, you will be working with a team of kind and interesting people.

Nadine Walther
Co-Founder & CEO

The team is dependable when it comes to managing time and finances, consistently staying within the designated budget. We’re pleased with *instinctools. Their business analysts are exceptional. They serve as the spokespeople between technology and business, representing both sides effectively.

Jeanine Shepstone
Senior Technical Writer

Instinctools is good at understanding the technical issues – once an issue is outlined, they do not need repeated explanation. They also do not simply accept a proposed solution, but they think about it and propose a better solution. I was really impressed by the custom interface they built for us – we outlined the requirements, and they implemented them in a user-friendly way that makes the interface a pleasure to use.

Streaming Services Recommendation Systems

Navigating through an endless stream of options is insanely tricky and time-consuming. Overwhelmed by information, people are unlikely to pay attention to anything that doesn’t captivate them instantly. This presents unique challenges to the entertainment industry to “live up to expectations” and “anticipate the desires of viewers”— and these are not just advertising overstatements but an absolute must.

So, then, how to provide valuable recommendations to millions of subscribers? The answer is a personalized recommendation system powered by machine learning (ML) tools. The recommendation system we build for our customers can identify users’ activity patterns and preferences based on their viewing experience and guide them through a vast selection of movies and TV shows the provider offers to present something that meets their individual needs.

We’ve also applied a collaborative filtering mechanism to our solution. This means that each viewer fits into certain “taste groups” identified by a variety of factors coming together (the number of views, genre peculiarities, etc.), which influences the recommendations being displayed. If a user’s viewing patterns are similar to that of another user, the system will give recommendations based on that other user’s behavior and so forth, creating a varied, captivating user experience.

Featured success stories


Software Development for Content Management, Production and Delivery

We develop software that covers all aspects of working with media content, including storage, delivery, cleansing and utilization, as well as metadata and master data management. To minimize loading times and improve content responsiveness, we engage such methods as utilizing third-party CDNs’ storage and computing capacity.

We offer app development services for the following media and entertainment industries:

Film and Video Production

Our company offers software development services for editing video and media with such features as visualizations, video codec programming and playback control. Depending on your business needs, our software can support H.264, MPEG-4 and other formats.


Our expertise in web, desktop and mobile app development includes photo editing software projects with such functionalities as photo libraries, photo sharing, filters and editing tools to give you the power of visually stunning imagery.


We specialize in software development for music companies, creating such software as Digital Audio Workstation software and broadcast music solutions, with features such as MIDI playback, equalizers and more.


We provide software solutions for the publishing industry, and aim to make print production processes smooth and easy by implementing image control, CMYK optimization and other features.

Awards and recognition

Content Monetization Solutions

Generate new revenue streams and optimize your existing ones with content monetization solutions such as:

  • Yield optimization
  • Server-side ad insertion (SSAI)
  • eCommerce
  • Ad inventory management
  • Order processing systems
  • Revenue management systems

Integrate your media and entertainment software with third-party payment systems to gain revenue from paywalls and micro-transaсtions. Build a stronger strategy by choosing an efficient monetization channel: transactions, subscriptions or advertising.

Ready to start your Digital Transformation journey?

Chad West
Authored by Chad West,

*instinctools USA
Managing Director,
15+ years in IT consulting

How to choose a software
development partner in 2024?

Comprehensive guide
and checklist included.

Digital Asset Management (DAM) and Media Asset Management (MAM) Software

Utilize the benefits of digital asset management software, such as easier content reusing, original management and protection from content losses, for all types of assets: audio, video, photos, podcasts, e-books and more. We keep in mind your objectives, whether you need to enhance your brand management or maintain digital asset archives, and develop custom DAM and MAM platforms to address your specific business needs.

To help you minimize common issues of having sizable digital asset databases and leverage the benefits, we implement the following features:

  • Version control
  • Smart storage and search features
  • Asset distribution and control
  • Smart permission controls
  • Integrations with third-party systems (e.g. DRM software)
  • Robust file format support

Need some expert assistance with building an Entertainment and Media Tech Solution?

Data and Analytics Technologies for Building Strong Strategies and Upgrading Your Media Business

We have expertise in a broad spectrum of business intelligence tools, including big data management analytics, analytical processing, reporting and data scraping, that assist media аnd entertainment businesses in better decision-making and keeping up with the competition.

Improve audience engagement and build efficient marketing strategies with the following tools:

  • Click and open data collection and analysis
  • Video analytics
  • Customer and content collection and analytics
  • Audience profiling and segmentation
  • UX methodologies (customer journey visualization, user behavior patterns, etc.)
  • Predictive and prescriptive analysis
  • Sharing content analysis

Receive valuable data from a variety of possible channels:

  • Browsers
  • Devices
  • GPS
  • Third-party systems

Services we offer

Based on 20+ years of experience, *instinctools solves complex technological challenges with robust, agile solutions.

Digital Product
Product Design
ERP Consulting
CRM Consulting
AI Software
Custom Software
Mobile App
Legacy Software
Dedicated Teams
Cloud Computing
and Maintenance

Partnerships built on trust

Anna Vasilevskaya
Anna Vasilevskaya Account Executive

Get in touch

Drop us a line about your project at or via the contact form below, and we will contact you soon.