How crafting a cutting-edge mobile platform for live broadcasting, that features seamless social media sharing for platforms such as Facebook and Twitter, allowed a German media startup to attract four million users within the first year after the product’s launch.
Just recently, mobile devices and mobile Internet have created sufficient infrastructure for live mobile video broadcasting solutions. People who are now used to text and photos will definitely experiment in the area of video and live streaming. What exactly will come out of these experiments is not clear now…
But what is clear is that by providing a simple and reliable video streaming possibility, there is an outstanding opportunity to enter this emerging market and become a technology of choice, thus securing a pivotal position for future use success-stories. The market window is still open, although we expect that this niche will fill up quite fast, as competitors are not sleeping.
Our company developed a mobile application that enables the basic action: “to show what is happening live.” The user shoots live video using their smartphone, and other users who follow them (e.g. on social networks) or are invited by the user, can watch his broadcast in real time or later. This can be seen as some kind of live video twitter.
This instant way of video shooting, sharing and watching in real time is extremely easy to use – now in your pocket.
Everything you see on your screen is happening in real time
Users can invite others to watch their broadcasts and they can invite more, without limitations
Using the application is intuitively easy. You are one touch away from starting your live broadcast
In any place at any time – you’re not attached to a PC desktop
Broadcasts are saved. Videos can be watched later
Links to broadcasts are immediately shared on social networks like Facebook, Twitter and VK. There is the possibility of collaboration around objects in social networks like events, groups, and pages
