Software Product Design and Development Services

Cover every aspect of your solution design with *instinctools’ end-to-end software product design services. Be it creating product development plans, building UX/UI concepts, or setting up and managing the entire process, we support and amplify the customer experience throughout all interactions with your product.

Maximize product value, level up customer experience, and ensure margin growth – all with software product design

Software product design services can boost the efficiency of companies of all sizes by helping them get closer to the end users and find out what kind of user experience customers see as seamless and consistent and how to transform the product to provide that experience.

Stand out from the competition

Most businesses still struggle to create a frictionless customer journey. Seize the initiative and provide your users with a smooth omnichannel customer experience to get ahead of your competitors.

Grow the number of satisfied customers and the total number of product users

The more your product evolves around customer experience, the more positive reviews you get. And the higher the rating of the product is, the more potential users notice it.

Increasе profits from the product

This advantage stems from the previous one. Your revenue rises in direct proportion to the increase in product users.

Want to create a sought-after product in your niche?

Why *instinctools

Increase speed to market


Reduce development cost


Assure information security


Get high-quality software


Scale team up and down


A software product designer is your game changer

As software product design services imply a strategic approach to the customer experience during the development process, a product designer is an expert who enables you to look at the product through the eyes of end users.

Solving complex design strategic tasks of product development processes

You obtain a specialist who looks at the software product in terms of its constant growth and evolution.

Taking responsibility for the customer satisfaction level and its continuous growth

You get a specific role in charge of the customer experience consistency and KPIs, as for product development, usage, and quality. Armed with a deep understanding of the product’s details and users’ needs, software product designers drive the creation of both aesthetically pleasing and customer-focused solutions.

Staying in the context

Ready for long-term commitment, our experts approach the product development in a holistic way. By overseeing the entire design process and collaborating with different units, they deliver results that are feasible and aligned with the overall product vision.

Managing the team of UX/UI designers

From conceptualization and prototyping to final product delivery and its constant enhancement, a software product designer provides guidance and feedback to other designers involved in product development to ensure that all of the stakeholders’ expectations are met. With their keen eye for detail and ability to manage a team effectively, product designers are essential to the outcome’s success.

Unlike a UX/UI designer, a software product designer isn’t just responsible for the user interface of your website or application but for the entire software product design and development strategy, aimed at helping businesses raise their profits.

Take care of the customer experience on a strategic level.

What our clients say

Patrick Reich
Co-Founder & CEO

The expectations for the quality of the initial product were very high. I think *instinctools did a great job ensuring those expectations are met. We met the developers we were going to be working with and it quickly became apparent that they are very qualified and were able to deliver the vision that we had from our side for the product. They clearly told us what they were going to do, and if there were questions or problems along the way, they clarified them really quickly thanks to transparent communication.

Dimitri Popolov
Research Data and Systems Manager

We had a tight delivery deadline and *instinctools has been able to find another developer and assign him to our project from one day to another. And we’ve been able to successfully deliver this project. When the partner is good, things are just getting done. And that was the case with *instinctools.

Matti Vesterinen
Solution Development Manager

The quality has been good. It’s been on the expected level: things come on time, we have a good visibility on the things that *instinctools developers are doing and performing for us, communication is good. Wherever we see that we need some more exra resources, we have found *instinctools to be a good partner in helping us out on those areas.

Tim Rosenberger
Director, Global R&D

I’ve been impressed by the available skillset, tthe flexibility to ramp up resources quickly, and the scalability to extend development teams on short notice. I look forward to continue collaboration with *instinctools and their contribution to our projects.

Richard Lohwasser
Co-Founder & CEO

People at *instinctools are quite tech heads, which I like. They have used very advanced libraries, advanced techniques, advanced coding paradigms. So the advantage is that we get reusable code, that we get well-testable code, we get well-maintained code.

Dr. Jonas Block
Product Owner

The *instinctools team exhibits the flexibility and professionality required for young companies. You can rely on their tested structures and processes that integrate nicely with your internal workflows. Being able to grow your team quickly with experienced professionals that start delivering value immediately and without a long interview process is a huge help. And personally, you will be working with a team of kind and interesting people.

Nadine Walther
Co-Founder & CEO

The team is dependable when it comes to managing time and finances, consistently staying within the designated budget. We’re pleased with *instinctools. Their business analysts are exceptional. They serve as the spokespeople between technology and business, representing both sides effectively.

Jeanine Shepstone
Senior Technical Writer

Instinctools is good at understanding the technical issues – once an issue is outlined, they do not need repeated explanation. They also do not simply accept a proposed solution, but they think about it and propose a better solution. I was really impressed by the custom interface they built for us – we outlined the requirements, and they implemented them in a user-friendly way that makes the interface a pleasure to use.

Our software product design services center around customer experience and product value

Want to build lasting customer relationships? Obtain a seamless user experience by combining a unique visual identity with profound business analysis and well-thought-out development process from the onset of the project.

Unlike in traditional collaboration models, where the designer’s part is overlooked while the requirements for the product are being identified or solution architecture is being decided on, our experts lay the solid foundation for a sleek product on all levels.

At *instinctools, we embrace an integrated approach to customer experience and encourage collaboration between business analysts, software architects, and product designers from the get-go as a linchpin of effective innovation. We ensure they find consensus on a solution together to minimize the possibility of unforeseen changes and surmount all the hurdles, getting in the way of the development process.

Increase your time to market while enhancing the quality of your solution.

Featured success stories


Fit your product into the user world with our unique software product design collaboration model 

Traditional outsourcing doesn’t work when it comes to design services. Chaotic and fragmented, it places blinders on the issues of your product. With specialists that come and go, focusing on bits and pieces of your solution rather than seeing the whole picture, there’s a high risk of sidelining details vital to your product success. As a result, the value fails to be delivered to the customer.

What you need is a holistic approach with committed experts who will incorporate everything the company knows about its customers, every factor that affects the user experience to create exceptional, value-added designs. Our software product designers are all that. Here, at *instinctools, we delve deep into the background and context of your product as we know that it’s impossible to discover the “what” without caring about the “why”.

Besides empowering you with our software product design expertise, we can also provide in-depth business analysis and span proficiency across all other aspects of your software product development.

Leverage our software product design services to build a customer-centric product.

Following an agile software product design process to deliver outstanding designs launch after launch

Project setup

Ensure your team has all the key information and assets

Research and concept

Collect insights and shape the product or its features


Transfer your ideas into connected wireflows

Testing & validation

Verify solutions with potential users

Visual design

Craft delightful interfaces aligned with established insights

Development handover

Implement designs into working products

We advocate for the Agile software product design and development methodology, which means continuous delivery of valuable work. Therefore, flexibility and the ability to return to previous steps to minimize errors in the final product and tailor it to users’ needs in the best possible way are central to our process.

Ideas generation and ranking

Our software product designers conduct market and product research to uncover users’ pain points and needs. Based on this data, the expert makes assumptions about the software product design and features that users will appreciate. The ideas are then brainstormed with the product team and selected according to their business and user value as well as technical feasibility.

Identifying and setting KPIs

At this stage, the software product designer, business analyst, and technical lead continue to cooperate and determine the KPIs with which they will track the product’s success. Then the product designer creates a product development plan from the design perspective and builds UI/UX concepts to ensure further work is result-oriented and transparent.

Design implementation and upgrade

When working on a project from scratch, we implement the design at this stage. In the case of joining an ongoing project, we introduce product redesign or new features aimed at enhancing the user journey and boosting the customer satisfaction index.

Usability testing

Our software product designers proceed to usability testing, checking how your audience interacts with your product’s new features or updated design.

We adhere to a DevOps approach in testing to increase the speed of product delivery without compromising its security.

Data analysis

At this point, we compare the data obtained during testing with established KPIs to determine the adjustments to be made before the product is released to the market. If the data diverges significantly from the expected KPIs, the team returns to the ideation phase and goes through the process once again.

Design and features delivery

The role of a software product designer changes the approach to product maintenance once it’s on the market. The product development process continues even after delivery. Our software product design services imply that we continue monitoring trends in your industry and develop new hypotheses on improving your product and increasing your customer satisfaction level permanently.

Chad West
Authored by Chad West,

*instinctools USA
Managing Director,
15+ years in IT consulting

How to choose a software
development partner in 2024?

Comprehensive guide
and checklist included.

Industries we serve

and Media
Oil and Gas

Awards and recognition

Alex Lukavenkau
Alex Lukavenkau Head of Sales

Get in touch

Drop us a line about your project at or via the contact form below, and we will contact you soon.