AdTech Software Development Services

Build your ad management software to leverage innovations in marketing, increase sales, and reach new customers with effective and targeted advertising. Our AdTech software development team is ready to help you enhance and grow your business with modern ad management solutions. We build cutting-edge software for enterprises running massive amounts of ads and marketing campaigns on various platforms daily.

  • Save up to 30% on your ad budget
  • Speed up processes with automation
  • Run your ad campaigns 10x more effectively

Empower Your Business With Ad Tech Software Solution

As an advertising software development company, we offer full-fledged services for customers who set ambitious goals and play big on the market by using innovative solutions for marketing and advertising.

RTB and advertising campaigns automation

Control and optimize your ads and budget spent with real-time bidding software solutions. An automated digital advertising system can effectively operate without supervision for some time, leaving ad managers more space for analysis and campaign optimization. We can build from scratch or improve your system to streamline your marketing campaigns, covering the following areas of expertise in AdTech management:

  • Data management platforms
  • Demand-side platforms
  • Supply-side platforms
  • Ad exchange marketplaces

Audience segmentation and targeting

Our AdTech solutions make it easier for advertisers to define a specific target audience and serve ads even more effectively in terms of time and money. We aim to deliver a modern ad tech solution focused on proper audience data analysis to help you build a coherent marketing campaign strategy.

  • Get a real-time view of your customers’ behavior and user experience
  • See the most popular acquisition channels
  • Make event-based targeting and launch campaigns automatically

Third-party integration

Make your marketing team even stronger and more efficient by supplementing your corporate marketing software with modern tools that speed up the engagement of your target audience with your brand. Our engineers can help you integrate all the necessary marketing and online advertising platforms or analytics accounts for better lead generation, brand positioning and faster new market outreach.

  • Display advertising systems
  • E-mail marketing software
  • Social media platforms
  • Analytics tools
  • Media buying

Why *instinctools

Increase speed to market


Reduce development cost


Assure information security


Get high-quality software


Scale team up and down


Custom Digital Advertising Management Software

We build effective ad software solutions customized to meet specific business needs and opportunities. The software can be easily integrated with your in-house systems — CRM, ERP, a real-time bidding platform, a demand-side platform (DSP), among others — and world-leading ad tech platforms to help you successfully run ad campaigns and synchronize the lead generation efforts with your colleagues focused on other stages of the sales funnel. Our ad tech developers can also implement your ad management project ideas by building the solution from scratch in the most cost-effective way.

  • Smart budget allocation
  • 100% delivery guarantee
  • Scalable architecture
  • Anti-fraud protection
Unlimited accounts and data usage

The package price in most ready-made software solutions directly depends on the amount of data used, active advertising campaigns, or accounts. With custom ad management software, you get unlimited advertising opportunities on various platforms and save time and money deciding how much data you will use.

A/B testing and targeting

Test your hypotheses even more quickly to be able to change the marketing and advertising strategies in time and in the most cost-effective way. A/B testing solution in your corporate ad management system makes your marketing staff more flexible and agile, speeding up decision-making and preventing mistakes such as showing ads to an irrelevant audience.

All under one roof

Save time analyzing and learning each advertising and social media platform that frequently changes interfaces and functionality. We help you build one user interface that combines all the advertising platforms needed for launching, running, and optimizing your ad campaigns under one roof. The functionality of integrated social media platforms with open API such as Facebook, Instagram, YouTube, etc., will help your marketing team run ads effectively without switching to various interfaces and get a real-time view of running campaigns, budget spent and results achieved.

Data privacy, storage, and security

We ensure your unique data regarding customers, products, and services used for advertising and marketing is secure, and stored in your servers, so you don’t need to worry about data safety on third-party servers. You can control and monitor accounts in your ad management system, providing administrators with various levels of access. Our engineers build reliable ad fraud detection and prevention software that helps protect your ad campaigns and mitigate the risks of fraudulent events.

Need expert assistance in building a custom AdTech solution?

Leverage Sales And Marketing Efforts With Real-Time Analytics

Gain insights from a real-time view of your customer behavior and purchasing power with an in-built business intelligence solution. We help you integrate modern BI tools, such as PowerBI, Tableau, Qlik, etc., and build custom dashboards for your specific needs and requirements. Empower your employees to understand the data to make important marketing strategy decisions faster and eliminate risks of ineffective advertising budget spending.

  • Automated data collection and report generation
  • Connectivity with ML and AI-powered solutions
  • Data visualization with custom dashboards
  • Real-time view

Improve And Automate Marketing Workflows With A Custom CRM Solution

Our highly skilled engineers build reliable and scalable Customer Relationship Management software compatible with other corporate systems or third-party tools and modern technologies. Achieve greater visibility of marketing processes related to customer engagement, communication, and advertising management.

  • Standardized and structured customer-related data
  • Customer communication management
  • Big data processing and automation
  • Reports generation and analytics

What our clients say

Patrick Reich
Co-Founder & CEO

The expectations for the quality of the initial product were very high. I think *instinctools did a great job ensuring those expectations are met. We met the developers we were going to be working with and it quickly became apparent that they are very qualified and were able to deliver the vision that we had from our side for the product. They clearly told us what they were going to do, and if there were questions or problems along the way, they clarified them really quickly thanks to transparent communication.

Dimitri Popolov
Research Data and Systems Manager

We had a tight delivery deadline and *instinctools has been able to find another developer and assign him to our project from one day to another. And we’ve been able to successfully deliver this project. When the partner is good, things are just getting done. And that was the case with *instinctools.

Matti Vesterinen
Solution Development Manager

The quality has been good. It’s been on the expected level: things come on time, we have a good visibility on the things that *instinctools developers are doing and performing for us, communication is good. Wherever we see that we need some more exra resources, we have found *instinctools to be a good partner in helping us out on those areas.

Tim Rosenberger
Director, Global R&D

I’ve been impressed by the available skillset, tthe flexibility to ramp up resources quickly, and the scalability to extend development teams on short notice. I look forward to continue collaboration with *instinctools and their contribution to our projects.

Richard Lohwasser
Co-Founder & CEO

People at *instinctools are quite tech heads, which I like. They have used very advanced libraries, advanced techniques, advanced coding paradigms. So the advantage is that we get reusable code, that we get well-testable code, we get well-maintained code.

Dr. Jonas Block
Product Owner

The *instinctools team exhibits the flexibility and professionality required for young companies. You can rely on their tested structures and processes that integrate nicely with your internal workflows. Being able to grow your team quickly with experienced professionals that start delivering value immediately and without a long interview process is a huge help. And personally, you will be working with a team of kind and interesting people.

Nadine Walther
Co-Founder & CEO

The team is dependable when it comes to managing time and finances, consistently staying within the designated budget. We’re pleased with *instinctools. Their business analysts are exceptional. They serve as the spokespeople between technology and business, representing both sides effectively.

Jeanine Shepstone
Senior Technical Writer

Instinctools is good at understanding the technical issues – once an issue is outlined, they do not need repeated explanation. They also do not simply accept a proposed solution, but they think about it and propose a better solution. I was really impressed by the custom interface they built for us – we outlined the requirements, and they implemented them in a user-friendly way that makes the interface a pleasure to use.

Build Your Ad Management Solution With *instinctools


We apply our unique expertise and best practices in advertising technologies delivery and are ready to consult you on the best ways of improving your existing digital ad management.

Deep analysis

We examine, monitor, and evaluate your current advertising management workflow and processes to identify points of growth and increase your marketing ROI.


Every ad tech developer in our engineering team has advanced skills and experience in the successful implementation of a custom digital advertising management software meeting your business needs and requirements.

Maintenance and support

We are committed to delivering modern and sustainable advertising technology solutions and maintaining the quality of your system to the highest level, leaving a little room for improvements and implementing innovative ideas.

Chad West
Authored by Chad West,

*instinctools USA
Managing Director,
15+ years in IT consulting

How to choose a software
development partner in 2024?

Comprehensive guide
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Awards and recognition

Anna Vasilevskaya
Anna Vasilevskaya Account Executive

Get in touch

Drop us a line about your project at or via the contact form below, and we will contact you soon.