Navigating through an endless stream of options is insanely difficult and time-consuming. Being far too jaded, people are unlikely to pay attention to anything that doesn’t captivate them instantly. This gives entertainment businesses a hard time when ‘living up to expectations’ and ‘anticipating the desires’ are not just advertising overstatements but a real must.
Our customer understood that the only way to make their subscribers keep using the service is to whip up their interest by offering the content which appeals specifically to them.
As quality and taste are barely the same things, one-size-fits-all recommendation services seemed useless and even harmful – a couple of mistakes are enough to lose a subscriber. That’s why it was decided to create a system that would provide users with recommendations tailored to each individual.
