eCommerce Application Development Services

We specialize in retail software development for traditional operators, pure play digital companies, and hybrids of every shape and size. Our solutions help these organizations thrive in this highly demanding and competitive industry. From brick and mortar to e-commerce and B2B to B2C, our services deliver value to a wide variety of retail businesses.

Driving Efficiency and Empowering your Business with Retail and E‑commerce Software Solutions

Multichannel and Omnichannel Retail

Use robust software solutions with a variety of communication tools, features, and customer service options for omnichannel and multichannel retail. Create a unified and personalized experience across all screens and platforms for your customers with an omnichannel strategy and optimize product marketing with multichannel solutions.

Innovative Technologies

Leverage cutting edge technology, such as IoT, augmented and virtual reality, AI, and blockchain to stay ahead in the competitive retail industry. Implement features such as mobile wallets, price optimization modules, and automated invoicing to maximize your overall profit.

Platform-Based Product Design and Development

Cut costs and facilitate faster time-to-market by choosing platform-based software development. Our company specializes in retail application development based on a variety of platforms and solutions, including WebSphere Commerce, Oracle BI and MS Dynamics CRM.

Integration with Third-Party Systems

From social networks to payment systems, from supply chain management software and e-commerce platforms to warehouse systems and ERP, your retail IT solutions can be integrated into any type of third-party system used in your company.

Security Standards

We guarantee security for sensitive data such as identity and billing information by organizing regular security scans and checks, as well as by meeting the requirements of Payment Card Industry Data Security Standard (PCI-DSS), Payment Application Data Security Standard (PA-DSS) and SOX. The confidentiality of personal information is important to our clients, and we ensure CCPA and GDPR compliance.

Fill the gap with dedicated Retail and E‑commerce software

Streamlining Retail Processes

Our company provides software development services for the following areas in the retail industry:

Supply Chain Management
Order and Inventory Management
Billing, Payments, and Pricebook
Marketing, Commercial, and Promotions


Utilize the benefits of an e-commerce platform including automated, simplified processes as well as reduced costs, time, and resources. Capitalize on gaining a worldwide audience of customers by giving them an easy and simple way to communicate with your brand from any part of the world. Choose the most suitable e-commerce solution for your needs, from web-stores to e-auctions and e-procurement, with better search engine visibility and efficiency.

 Our experts specialize in custom e-commerce software development services for B2B, B2G and B2C marketplaces, implementing social commerce and mobile commerce features, various payment options, online shopping carts, and order status tracking. 

We can either design your own 100% custom e-commerce solution, or we can create a solution based on Magento, BigCommerce, Hybris, Demandware, WooCommerce, and other platforms using *instinctools’ expertise in e-commerce software development.

Supply Chain Management, Order Management, and Back Office

Optimize processes at every stage of supply chain management, from warehouse and logistics to reverse logistics, with features such as asset management, vendor management, and fleet and vehicle tracking.

Utilize a back office software that is scalable, configurable, unified, and easy-to-use and access it from whatever screen is most convenient for you. Streamline back office operations such as order and inventory management and cash operations in a fast and effective way to get the best results. 

Achieve seamless processes in numerous business areas, such as product planning, inventory management, shipping, and payment, with the help of enterprise resource planning (ERP) software solutions.

Point-of-Sale Applications and Systems

Optimized daily operations, faster service, better efficiency, and minimized human errors — these are just some of the advantages that come with implementing POS software in your business.

Our retail app and POS system software development experts can deliver you on-premise, mobile and cloud-based POS systems with such features as tracking orders, records, and sales reporting.

Need expert assistance in building a seamless Retail Tech Solution?

Creating a Personalized and Smart Customer Experience

Improving Customer Experience

Online and mobile solutions
In-store solutions and features
Augmented and virtual reality

Take the experience of your customers to a whole new level by providing personalized service and communication. Analyze buying behavior, chat history, and profile details and utilize visitor segmentation mechanisms, as well as content management with content performance analytics, to deliver a compelling and unique experience to each customer. 

To help you deliver a first-rate experience to customers, we implement the latest IoT and wearable technology solutions, including BLE Beacon and NFC. We also bring an additional layer of convenience to users with such features as proximity-based offerings, touchscreen kiosks, XR product catalogs, and virtual fitting rooms.

Targeting the Right Customers

Trade promotion management
Data collection and management
Omnichannel targeting

Understanding your customers has never been easier with the ability to collect data across all channels, from sensors on wearables to mobile apps and online accounts. Launch more effective marketing campaigns and trade promotions by building a personalized strategy with location-based offers, associated products recommendations, and digital signage.

With the help of predictive analytics, we build recommendation engines based on customer preferences, habits, shopping paths, and we provide each customer with the most suitable product recommendations.

Ready to start your Digital Transformation journey?

Building Strong Customer Relationships

We deliver retail software services that cover all areas of loyalty system operations. Build strong and trusted customer relationships by having a better rewards and redemption management system, membership programs, and partner programs that appeal to your consumers.

Implement such features as personalized messaging, self-service capabilities, and online coupon sales to attract new clients and retain your current ones.

Customer Relationship Management (CRM) Software

We develop Customer Relationship Management (CRM) solutions that help your business maintain better customer relationships and manage customer interactions in a reliable and stable way while integrating seamlessly with other systems.

By implementing Customer Relationship Management in your business, you can easily access customer data, gain actionable insights, and streamline retail processes.

Utilize the following features of a CRM system:

  • Email integration
  • Quotes/proposal management
  • Pipeline management
  • Workflow automation
  • Contact management
  • Interaction tracking
  • Lead management

Converting Customers Faster

We offer a variety of solutions to help you maximize your website and mobile app conversion rates, including location-based offers, dynamic pricing, and in-store only offers — all topped with clean and eye-catching interfaces. With the help of target audience research, tailored personas, and other tools, we design UX that boosts customer satisfaction and elevates conversion rates.

Do you want to optimize your E‑commerce solutions and keep within budget?

Helping You Make Better Decisions With Sales Reporting and Analytics

Customer segmentation and clustering
Behavior pattern recognition
Social intelligence and feedback analytics
Customer journey visualization

Make better decisions and drive growth with data analytics, predictive analytics, and reporting. We help marketplace owners and retailers with such vital tasks as:

  • Understanding customer behavior
  • Estimating inventory needs
  • Tracking purchases
  • Building forecasts
  • Planning sales
  • Developing targeted marketing campaigns

Use predictive analytics with such tools as machine learning and AI to analyze marketing campaign success for specific categories of shoppers, build a more effective pricing strategy based on customers’ feedback and competitor pricing, predict product demand, and achieve more efficient inventory management processes. 

Our experts deliver scalable and insightful BI and SaaS solutions. Easy and effective customer engagement analytics, with such specialties as NewGen analytics to decrypt customers’ digital identities, will help you achieve higher customer retention.

Utilizing feedback from customers and data from various sources we can help you nurture brand loyalty, drive repeat purchases, and improve marketing campaign ROI.

Using New Technology to Better Collect and Understand Data

POS, IoT sensors, wearable devices, cameras, and AI collect data across a variety of resources and channels, leveraging new technology and innovations. 

Get a unified view of customers with Customer Relationship Management (CRM) software integrated with mobile apps, enterprise systems, and e-commerce platforms. Collect data, purchase behavior and feedback from across these systems to understand and target your audience more efficiently.

Implement smart analytics with smart data discovery, machine learning, and natural language queries. Let the professionals make your insights easier and more effective.

Getting the most out of platform-based solutions with SAP Commerce

Grow your business and make it truly customer-focused by leveraging unmatched capabilities of SAP Commerce software for medium and large-scale enterprises.

Whatever your needs are, our experts can meet them by customizing the out-of-the-box functionality of the platform as well as ensure all the required integrations with third-party systems. To provide customer engagement across different touchpoints and highly personalized shopping experience, we connect web, mobile, and physical channels with relevant data from multiple sources.

With our ample suite of SAP Commerce services – from consulting through migration and deployment to maintenance and support – you’ll be able to take advantage of SAP-enabled opportunities to the fullest.

Awards and Recognition

Services We Offer

Based on 20+ years of experience, *instinctools solves complex technological challenges with robust, agile solutions.

Dedicated Teams
Mobile App
Business Intelligence
Enterprise Software Development
Cloud Computing
Innovation Consulting
Legacy Software Modernization
DevOps Services
Web Development
Odoo Development
Data Visualization

Partnerships Built On Trust

Anna Vasilevskaya
Anna Vasilevskaya Account Executive

Get In Touch

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