How a luxury furniture retailer enhanced both the online and offline shopping experience by letting customers preview furniture in their own rooms, capture precise measurements automatically, and explore products in immersive 3D showrooms, ultimately raising the customer satisfaction score by 25%.
When it comes to luxury shopping, customers expect more than polished web pages and more than white-glove service in-store. That is the entry ticket. When every serious competitor delivers excellence by default, the real challenge is differentiation.
One lever not every luxury brand has mastered is innovation through technology. Applied correctly, they can strengthen both digital and physical customer touchpoints.
A high-end furniture retailer for whom we’ve already built a tailored ecommerce ecosystem, chose to lean into that opportunity.
The goals were to:
To meet those objectives, Instinctools’ dedicated team was brought in to design a suite of innovative solutions that could remove friction from both online and in-store shopping experiences.
Our team designed and implemented the scanning app, matching algorithm, and holographic web application. Each solution was built to integrate seamlessly with the client’s existing workflows and data structures, ensuring a smooth end-to-end customer journey from scanning a room to selecting the right configuration and completing a purchase.
We built a mobile app that reconstructs a room as a dimensionally accurate 3D model from LiDAR depth data. Computer vision algorithms detect structural elements such as walls, doors, and windows, while AR technology is used to visualize the reconstructed space in real time.
Once a user scans the room, the app analyzes the available space and generates optimal furniture recommendations from a catalog. Users can further customize items to match their personal preferences. The matching algorithm ensures that every suggested piece is compatible with the room’s exact dimensions, avoiding guesswork or manual measurements.
To keep the experience truly frictionless, our team integrated the app with the client’s Odoo-based ecommerce ecosystem so scan results and calculated dimensions flow directly into it.
We’ve enabled real-time product selection and faster purchasing through creating a continuous path:
By combining AR visualization, precise spatial analysis, and automated product matching, the app delivers a frictionless experience for users and a data-driven tool for the retailer, enhancing both engagement and conversion.
At the core of the room scanning app is a purpose-built matching engine designed to bridge the gap between a customer’s space and their desired furniture. The system starts with processing the room’s dimensions, captured through a 3D scanning feature.
The algorithm’s logic is built around dimensional compatibility. For each furniture category, such as sofas, tables, or armchairs, the system calculates an optimal size range based on the room’s proportions and available space. It then filters the catalogue accordingly, showing only the items that fall within those parameters, so customers see options that actually fit rather than a generic product grid.
Where it gets especially valuable is in situations when no standard catalog item matches the room. In these cases, the algorithm identifies the customer’s preferred model and proposes a feasible, custom-sized option, suggesting adjusted dimensions to achieve a perfect fit and preserve design integrity.
This feature started as a client’s Proof of Concept for how a size-aware recommendation engine should work. Using it as a blueprint, our backend developer delivered the first working version. After the demo, the client requested several modifications and provided additional requirements to align the logic more closely with their specific workflow. Following the update, the client’s subsequent testing confirmed that the final implementation matched their expectations perfectly, validating both the concept and its execution.
To make the showroom visit as premium and memorable as the products themselves, we developed an integrated solution that pairs a custom web application with Holobox holographic displays. The client acquired two Holobox units from Holoconnects – specialized hardware that uses a strategically positioned high-definition screen to create the illusion of a floating, three-dimensional image from 2D content, delivering a striking ‘hologram-like’ effect.
Holobox runs on a proprietary operating system that boots directly into a full-screen Chromium instance. This setup effectively turns the entire holographic display into a web-rendering engine: any content loaded in the browser is instantly broadcast as a hologram.
We built a dedicated web application that serves as the brain of this experience. The app is designed to respond to user interactions in real-time, creating a seamless bridge between a handheld device and the large-format display.
In-store, customers can explore pieces that aren’t physically on the floor due to space constraints. For example, they can rotate a sofa, switch colors/finishes, and evaluate the look and presence of the product before committing.
The user journey is simple but powerful:
From a technical standpoint, this required implementing a robust, low-latency communication channel (using WebSockets) to ensure the holographic display feels like a direct extension of the tablet. The result is an immersive, interactive experience which also helps customers make more informed decisions.
