DSP (Demand Side Platform) makes each 1 click cheaper. While using Trading Desk, advertisers adjust bids according to the value of their target audience, as well as to the desired impressions and clicks volume. The platform compares the data with the information on traders and bids, buying impressions as cheap as possible and selecting the best matching audience. The whole process takes a split second: while the page is still loading.
Real-time Bidding-is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.