A popular international B2B platform designed for finding, evaluating, and selecting IT companies, software developers, and service providers GoodFirms has published an interview with Alexey Spas, CEO of Instinctools. In it, Alexey talks about the company, its strategy for building long-term, trust-based relationships with clients, the industry’s challenges, and its focus on working with Artificial Intelligence.
We’ve selected a few key takeaways from the interview that we’d like to share with you.
Adapting to a changing business landscape
The last few years have rewritten the rules for almost every IT services company: shifting client priorities, distributed teams across new geographies, accelerated digital transformation, and the rise of AI-first product thinking.
In the interview, Alexey says the company tries to prepare for any changes in the world around it in advance by building a strong foundation:
Overall, our strategy has been to stay proactive rather than reactive — building capabilities and structures that allow us to adapt to change rather than be constrained by it.
— Alexey Spas
The company kept its delivery standards, retention, and senior expertise stable while the environment around it changed.
On building relationships with clients
When it comes to communicating and building relationships with clients, delivering high-quality services alone is no longer enough. Long-term partnership takes more than just writing code and building software. Alexey believes that sustainable collaboration depends on understanding the client’s business and offering what will truly matter for it.
We always evaluate our work in every engagement with our clients through the lens of their business value. Our goal is not just to deliver software engineering services, but also to help our clients grow and achieve measurable long-term results.
— Alexey Spas
This approach is built into how the company operates day-to-day. Instinctools runs a clear and consistent communication model centered around a dedicated Account Executive (a single point of contact aligned with the client’s timezone) and treats feedback as an integral part of delivery, with regular customer satisfaction reviews that help adjust collaboration in real time.
Fostering innovation and staying at the forefront
At Instinctools, innovation is woven into the way the company designs, builds, and delivers software.
In the interview, Alexey points to AI as the company’s key focus area right now: investments in AI-powered SDLC practices and the development of the Instinctools’ own Agentic AI framework, GENiE, designed to bring more intelligence and automation into enterprise systems and workflows.
“For us, this is not about experimenting with trends, but about making AI practically useful in real business environments,” said Alexey Spas.
The full interview, including Alexey’s perspective on company culture, leadership, and what’s next for Instinctools, is available on GoodFirms.
