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With more eyes on technology innovation than ever before, industry leaders have rapidly cruised toward product engineering. However, having innovative products in your portfolio doesn’t cut it anymore. Today, it’s more about building a perpetual circle of scalable innovation with future-proof digital solutions that grow in lockstep with your business.

This particularly applies to organizations that revolve around technology or have digital products as their main revenue source. So if you’re a digital-first retailer, healthcare provider, or an agriculture techpreneur, you should take no chances when it comes to the quality of your software. 

Let’s see how a digital product engineering company can maximize the value of your digital estate and accelerate your response to shifting industry trends.

What is digital product engineering?

Digital product engineering services mean the full scope of IT architectures, technologies, and development processes to design, implement and adopt high-value digital products in high-load environments. The process takes over the entire development lifecycle — from conception to implementation — and advances in fast iterations. 

This uninterrupted flow ushers in ceaseless innovation, enabling companies to release lasting products and adjust them with added speed.

product engineering

The five Pillars of digital product development services

According to Gartner, worldwide IT spending is on pace to grow by 5.1% in 2023. But not each IT endeavor turns into a profitable venture. Around 70% of digital transformation projects go downhill, falling short of their objectives, which often has a knock-on effect across business operations. 

Having your project implemented within a product engineering framework increases the odds of technology success. Supplemented by quality processes, automation, continuous integration, and deployment, product engineering maximizes the value you get from the development lifecycle.

Velocity: increasing your speed to market for more impact

A double squeeze of scarcity and high rates has made talent sourcing an uphill battle for companies. IT executives list talent shortages as the most significant roadblock to the adoption of 64% of new technologies. 

Long and tiresome hiring cycles prevent companies from hitting the market first and claiming leadership. To overcome this headwind in local markets, businesses either augment their in-house teams with outsourced talent or delegate the entire project to a dedicated team of developers. 

We, at *instinctools, help global organizations get resource elasticity for product engineering by offering on-demand workforce scaling. Talent expandability allows your company to create new products fast and adapt swiftly to evolving goals and market demand.

Accelerate your innovation efforts

Flexibility: holding the door open for new opportunities

A narrow product engineering mindset goes only so far. Conversely, a technology- and methodology-agnostic approach is the crown jewel for product creation as there are a lot of variables that go into the process. Therefore, flexibility as a philosophy is essential to move with the changes that are inevitable during the product development cycle. 

Ultimately, your development team should be able to identify the best methods to achieve the desired results based on mutually clear goals — regardless of their subjective preferences. It means that a team embeds natively into your company, inheriting processes, values, and passion for excellence. 

Quality and reliability: increasing your speed without sacrificing, sometimes even improving, your quality standards

A digital product is not solely in the tech, it’s in the processes and techniques. Your product development team must follow industry-best engineering standards and practices, followed by calibrated management practices. 

A great emphasis in software product engineering should be put on the following aspects: 

  • Ultimate security — threat modeling, compliance, test automation, and vulnerability technologies.
  • DevOps practices — continuous development, integration, delivery, and deployment. 
  • Testing — test-driven development, i.e. writing unit test cases based on software requirements.
  • Compliance — developing products to meet the applicable market compliance requirements.
  • Agile-driven development — iterative frameworks with tools and adaptability to changing requirements.

Paired with the deep expertise of your dev team, these building blocks build a culture of continuous growth and excellence, focused on identifying, prioritizing, and delivering new opportunities.

Cost-efficiency: reducing the complexity and cost of innovation

Along with high quality, digital product engineering should have a value-based pricing structure that aligns the cost of innovation with the benefits it entails for the business. And you can reach the optimal value-cost ratio by cutting costs, increasing value, and leveraging economies of scale.

Setting up an offshore development center for your product engineering is one of the ways to bring down costs while enhancing the quality and speed of innovation. ODCs are not usually packed with the same overhead costs that in-house offices are, and they have access to unlimited talent pools for each skill and technology.

Customer-centricity: putting your business goals at the heart of all processes

Great product management demands a near-obsessive focus on business value and a personalized approach. It’s also about delivering value already in the development process, by enhancing the quality of your solution through experienced delivery management and the team’s concerted effort.

Product engineering teams at *instinctools take an extra step to make the client a focal point of all processes. From long-term collaboration to excellent delivery management to workplace flexibility, our dedicated teams know what it takes to create the best experience for the customer.

Hire a dedicated team of professionals

Accelerating reinvention and value-creation for companies of all sizes across multiple industries

As a digital product consulting and development company with 23+ years of experience, *instinctools has been working across all areas of product engineering. Whether it’s automotive, healthcare, or education, we put our knowledge and experience to deliver game-changing solutions — from ideation to delivery and growth.

Create new products

Companies have to continually ideate and deliver new products to cater to changing customer demands and markets. But when software development is not your core, it’s quite challenging to get the bandwidth for product development on-site and manage this process directly.

We get a lot of requests from clients who are looking for a turnkey development team with cross-functional skills to minimize the burden of product engineering. That was precisely the case with one of our recent projects where our experts built a multi-module application for a school

Over the course of two years, our team worked side by side with the client to deliver a feature-rich solution with a transportation web dashboard, iOS and Android applications, and other complementary functionality to ensure the safety of students.

Investing in quality product development from the start will also ensure customer satisfaction, loyalty, and success for any fledgling business. Our other project, implemented for the Bonnet company, demonstrated the value of the product engineering mindset for a start-up business. 

Backed by the profound expertise of our mobile app development team, the startup delivered a high-quality solution to the market and carved out a niche with a unique tech application for millions of EV drivers all around Europe.

Transform existing processes

As companies age, so do their products. But you don’t have to create a new product from scratch to inject a new-age technology stack into your services. Sometimes, it’s enough to upgrade an existing legacy product to reclaim market dominance. In this case, you need a skilled team on board that can integrate the new technology into your existing solution.

Some time ago, *instinctools was approached by IPwe, a smart intangible asset management platform, to add new functionality to their existing marketplace. The company wanted to leverage the NFT economy and monetize patents encased in non-fungible tokens. Talent scalability and a swift hiring process were the core consideration points for the IPwe’s project and we gladly offered our on-demand hiring model for a fast team launch.

Our team revamped the existing marketplace and transformed it into a stable and secure web platform with extended, blockchain-based functionality. The new solution contributed to revenue growth for the company and expanded the company’s service line.

Currently, the *instinctools team is providing maintenance services for the platform, enriching it with new functionality and monitoring the solution’s health.

Advance your offerings

Sometimes, your existing solution portfolio needs a little boost or auxiliary service to reach more customers and become more valuable from the user’s perspective. Here, the process of turning an idea into a fully manufacturable product should be aligned with the existing technology stack. 

This was the case for one of our products, where compatibility with a certain technology stack was the primary requirement. Our team was hired by Daimler AG to build the Help and Support System for the GLOBUS user community. The solution had to be integrated with the GLOBUS-native technology and provide different workflows for content creators, editors, and publishers.

To meet all tech requirements, our team decided to premise the solution on the pre-packaged CMS version of the *instinctools’ GateOne framework. It allowed us to reduce the time to market and build a compatible product, adept and responsive to real-time and dynamic customer needs.

On the road to success with digital product engineering services

To deliver a successful and commercially viable product against the odds, you need a consistent, wide-comprehensive development framework. A product engineering mindset improves your chances of creating products with long-lasting value that consumers love.

Keep in mind that the product engineering approach is only possible if you have a self-managed, cross-functional team of experts with deep expertise and solid industry knowledge. Successful product engineering rests on the right talent, calibrated flows, and a framework that leads to consistently great results.

Looking for a product engineering partner?

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Anna Vasilevskaya
Anna Vasilevskaya Account Executive

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