As a founder, you are always looking for the next step to take your business higher. It’s possible now you are happy with how your workers are handling the internal routine. You have set up the whole marketing team with gemstones found at a local talent market and on the Internet. People start discovering your brand, and they love to come back.
Although you are a fearless leader, catering to the robust needs of the community can sometimes get overwhelming. New clients are waiting to interact with your brand and to start buying from you more often than ever. They can’t wait to test run your product and leave reviews. Loyal customers are happy with discounts. They would like to follow you on all social media and interact with other adepts of your brand. It makes sense that you would like to make your entire customer interaction intelligent and easy. Wondering how to make your business grow, you feel the need to invest in something that has a lasting effect.
And the answer is technology. Adopting Smart Technology is one of the long-standing business growth factors. Technology fertilizes your business. It solves a lot of problems, helping save on labor costs and streamlining processes. As you select the right tools for your specific company goals, you aim for staying in digital domain outreach for a longer time. Maybe you have already built a website and a PWA. But as your company matures, having a native app to help promote your business is an absolute necessity, especially if you sell on-demand services or products.
How mobile apps help businesses
There are millions of apps available on the App Store (iOS) and Google Play Store (Android). The majority of them are written using programming languages, such as Objective-C and Swift (iOS), and Java and Kotlin (Android). The applications that are built for the two mobile platforms are called Native Apps. There are also Hybrid or Cross-Platform Apps. They are developed using a separate framework, and the code is later being edited for each of the two platforms by hand.
Mobile apps are all the software we download on our smartphones, tablets, or digital watches. The software miraculously combines the latest tech, marketing, and design solutions and gets constantly updated. An application has access to the device’s API, GPS, Camera, and Microphone, etc. Artificial Intelligence and other latest technologies help set individual user preferences. An entire community of mobile application users has an instant connection to businesses through their push notifications.
Mobile apps for business are the assets that work for you while you rest. The software serves clients at night, on weekends, and on holidays. There are two powerful functions of mobile applications in the grand scheme of your company growth:
- They drive user traffic. New traffic expands the user base, meaning more new interactions with a business.
- Personalized user experience establishes trust between a company and their customer. This means more sales.
How mobile applications drive sales
Mobile apps exist as something more than just an awesome technology. It all depends on how creative the company gets. While there are still a lot of free applications on the market, some of them are the source of the company’s direct sales in addition to traditional channels. That’s why mobile apps are good for business.
A number of app-based businesses generate profits from only application market downloads. Some of them have fixed prices for as low as one dollar. Others come with Pro or Premium features that users pay for after downloading from the store. Some apps come with a monthly subscription payment. All of these scenarios help companies sell their product, bring new customers, and generate direct sales using a single tap of a finger.
Mobile applications increase sales for Internet-based businesses too. E-Commerce apps are a good example of how a pre-existent web customer base drives bigger sales through mobile channels. Or vice versa, a mobile app advertised through an app distribution platform helps build brand awareness by driving customer traffic through it. Great digital marketing skills come in hand with this type of mobile sales.
Offline retail definitely benefits from having a custom-coded brand app in a lot of ways. Reports say it creates a twofold customer shopping frequency. Additionally, the practice of some brick-and-mortar companies shows that building a mobile app helps raise revenue by a third of their gross income. These companies also state that while mobile applications help earn additional money, they also reduce operational costs. Paper, energy, and other savings help them grow and innovate.
UX/UI as a means of innovation and business growth
User Experience technology applied in mobile design describes how to make your business grow better than anything else. An application is born out of a collaboration between stakeholders, business analysts, UXers, and users. Some bring vision and data, others – their mobile development expertise to the table. UX/UI process is boosted by a constant creativity flow aimed at making your mobile application intuitive and engaging.
One of the many ways to create an original application is to incorporate cutting-edge technologies that are not there yet into your project. Technologies, such as animation and machine learning, are all part of modern UI practices. UX can build infographics and streamline charts in real-time. The choice of technology will depend on the end-user’s needs.
What makes a great app people use, is when it has the features they always want. An app that solves a serious pain in a user’s daily life or business is the kind of app that will remain relevant. A lot of examples of good mobile applications are focused around one or two main features that are also the goals of business sales and customer engagement.
Developing an app that has all the features crucial for the growth of your company, but not for your users, is never a good idea. You want to make sure that people have it on their main screen and make no plan of uninstalling it anytime soon. It feels great when a mobile application has a beautiful design and is easy to use. The best-rated apps consume as little of the battery as possible. They are fast, responsive, and have 24/7 customer support.
The takeaway
Making mobile apps for business is a complex but entertaining process. Depending on your project it can take several weeks up to months to build a solution that is right for you. It’s going to be constantly maintained and updated with the latest features and releases. It may sound as if you need to revisit the business practices that you are used to. Well, somewhat yes. Growth means choosing happiness over history. What you get in the end is the evolution of everyone involved.
As one of the top app development companies, we are ready to help you expand your business with a top-tier mobile solution. If you want your app to stand out and become truly attractive to customers, feel free to drop us a line.
