Rate this article
Thanks for rating!

Miami, FL, June 27-28, 2024 — *instinctools team spent two transformative days at DigiMarCon Florida 2024, a premier conference and exhibition jam-packed with trends and tactics in AdTech, MarTech, and SaaS technology. 

Held in Miami — a thriving tech hub — the conference became a magnet for top marketing executives, practitioners, and thought leaders, united by a common goal: to shatter conventional  marketing paradigms and forge new ways to digital success. 

Marketers know better than anyone — generative AI alone profoundly changes how both B2B and B2C companies approach promotion, distribution, and sales. No wonder most sessions and master classes touched upon the special role of recent tech advancements in shaping digital strategies of tomorrow.

Speakers shared their hands-on experience in:

  • designing proprietary AI tools for marketing channel automation
  • leveraging gen AI advancements to enhance online visibility
  • utilizing assistants like ChatGPT for business development ideation
  • driving more leads and conversions with modern marketing automation software

Industry leaders and exhibitors also demonstrated the latest developments in areas like data science, mobile marketing, predictive analytics, attribution, UI/UX design, and more.

As a seasoned software development vendor with a proven track record of crafting bespoke tech solutions for our clients’ marketing, sales, and business development needs, we are sure that advanced technologies, like machine learning and generative AI contribute to achieving more prominent business outcomes, be it gaining customer loyalty, enhancing engagement, improving lead generation, or increasing sales.

However, conference participants also agreed that throwing money at every other fancy tech trend won’t guarantee success. Effective marketing automation hinges on strategic implementation and tailored services. 

Businesses require fine-tuned solutions implemented with a deep understanding of all the nuances. 

Chad West, Managing Director at  *instinctools USA, stated:

Genuine connections and expertise remain paramount, no matter how much focus we put on digital challenges.

Regardless of the business domain, company size, or location, ROI-driven marketing is achieved through the use of the right user-centric tools. Chad added:

DigiMarCon proved once again that technology-enabled business development is the foundation for future-proof strategies. The insights grasped during the event have enriched *instinctools’ vision for helping clients achieve excellence with leading-edge software.

We extend our sincere gratitude to the organizers for creating this must-attend forum that fosters immersion in the dynamic community of industry professionals.

Share the article

Anna Vasilevskaya
Anna Vasilevskaya Account Executive

Get in touch

Drop us a line about your project at contact@instinctools.com or via the contact form below, and we will contact you soon.