*instinctools' Newsletter Module Offers an Alternative Way of Personalized Information Delivery

26.10.2006

*instinctools delivered a sophisticated Newsletter feature for Garant's Portal which offers a comfortable mechanism for delivering critical information to the company's business partners and resellers in a tailored way.

The solution based on *instinctools' software provided Garant Möbel Gruppe with the possibility to comfortably design and deliver important business information to their partners who do not have access to the company's portal or prefer getting only those informational blocks which are relevant to their specific interests. Due to the possibility of content personalization subscribers get only the information they really need and always have the fresh and relevant data at hand without visiting the corporate portal..

Newsletter Module allows:

selecting news channels
selecting delivery channels
defining preferable format
delivering personalized content
developing static or dynamic letters
attaching files
selecting outlook of a newsletter
defining proper target groups
automatic archiving of the content of sent newsletters

The Newsletter Module offers various useful possibilities:

- the module allows subscribing business partners for the particular news channels (e.g the latest corporate news) and choosing more preferable way of delivery: either via email (in plain text or HTML file) or by fax. The possibility to receive newsletters by fax was delivered by *instinctools’ partner Kachel GmbH.

- editors can create static and dynamic newsletters. Dynamic pages automatically retrieve related data and form tailor-made newsletters with minimum manual adaptations. It is possible to attach .pdf-files which can also be either static and contain the same information for all the subscribers or dynamic and contain only subscriber-specific data.

- the same newsletter can have not only personalized content, but also personalized outlook which depends on a particular role which subscribers have in the system.

- special filters allow defining various target groups among all the subscribers by setting specific parameters and thus ensure more accurate delivery of the right information to the right business partners.

- the content of all sent newsletters is automatically archived in the system and can be reviewed or re-sent whenever required.