Cross-media Solution for Burda Digital Systems

01.10.2007

*instinctools delivered a consolidated content pool to Burda Digital Systems based on single-source principles.

Hubert Burda Media ranks among the pioneers implementing cross-media strategies and consequently counts on connecting online and print media in order to profit from integrated information, synchronized multimedia offerings and clustered journalistic competency. To put this strategy to action Burda Digital Systems decided for an Information Management solution provided by *instinctools, which consolidates data of diverse, customer specific software applications in a single data base without changing data structure or content inside the source systems.

This solution based on *instinctools’ GateOne Framework takes care of standardization and integration of several media formats and offers a variety of interfaces for further distribution out of the consolidated pool. In this way contents of the new data base can except for own TV magazines be used in different media formats such as online, mobile, TV and print.

Supplying actual content to the portal TV Today (www.tvtoday.de) is the first mission for this solution. It is individually selected and prepared.

Thanks to its comfortable user interface content packages can easily and efficiently be defined. New customers can be served on the spot as development of specific extract- and conversion programs are rendered unnecessary. Delivery of information can be managed manually, on-demand or automated by scheduler.

Architecture of a Cross-media Solution: