*instinctools will present the latest versions of its software DITAworks and give a lecture on the application of the structured content in marketing.
Stuttgart, May 02, 2013 – Single-Source-Forum, like every year, will be held in Munich, Germany on June 24, 2013 and the subject of the event this year will be “Multimedia documentation in a global world”. This annual event is seen as an industry highlight for Technical Communication and serves as a platform for experts and interested participants to discuss the latest trends and experiences.
*instinctools will be participating in the event as an exhibitor and a presenter. For our presentation, we will discuss the application of structured content and single source principles beyond technical documentation and show how they can be used in the marketing area as well.
Our presentation “Single Source sells : topic-based content in Marketing” will show how the quality of marketing material can be improved, creation and translation cost can be cut and time-to-market can be reduced with the help of the single source principle.
For more information about the Single-Source-Forum visit their website http://www.single-source-forum.de/agenda.php.