Cross-media Solution for Hubert Burda Media

*instinctools delivered a consolidated content pool to Burda Digital Systems based on single-source principles. Using the new generation of the GateOne Framework, an all-purpose, future-proof platform for integration, standardization and distribution of information has been created.

Burda Digital Hubert Burda Media

Hubert Burda Media ranks among the pioneers implementing cross-media strategies and consequently counts on connecting online and print media in order to profit from integrated information, synchronized multimedia offerings and clustered journalistic competency. Such strategies require robust and flexible solutions ensuring cross-company storage and distribution of contents.

To put this strategy to action, Burda Digital Systems decided for an Information Management solution provided by *instinctools, which consolidates data of diverse, customer specific software applications in a single data base without changing data structure or content inside the source systems. This solution developed by *instinctools takes care of standardization and integration of several media formats and offers a variety of interfaces for further distribution out of the consolidated content pool.

The system is suited for complex data integration and follows the principle of single-source publishing. This means publishing contents from a single source to various target media in different context. The same media element can be used simultaneously in online portals and printed magazines. The system is freely expandable. Synchronisation and conversion interfaces facilitate flexible connection of additional data sources.

Content of the new database can now be used in additional media formats (online, mobile, TV, print) as well as for the TV magazines. Supplying actual content to the portal TV Today (www.tvtoday.de) is the first mission for this solution. It is individually selected and prepared.